Lova (Sweden) – Dance for the hell of it (track/video from recent album)
I have known for a while that Lova’s debut album ‘Grown-ish’ would be released this month (22nd January) but somehow got the wrong impression of what she is about. I believed she was essentially a dance act, but when I received the video for ‘Dance for the hell of it’ which is the second song on the nine-track album, I realised there is more to her than that.
She’s been recording since 2018 and has amassed over 80 million streams off the back of her two EPs, ‘Scripted Reality’ and ‘A Gentleman’s Guide’, which were well received in her native Sweden and further afield. YouTube Music proclaimed her an “Artist to Watch” in 2019.
What she is about is big anthems, right up there in the Bonnie Tyler class, while singing about deeper subjects than your typical dance song; in this case her transition from girl to woman (she feels she’s halfway there, hence the album’s title). She keeps them minimal while at the same time being mischievous.
This particular track is a real banger and hooked me straight away with its chorus, while the guitar and bass accompaniment is unusual, verging on a metal riff. ‘Dance for the hell of it’ could be her personal statement of content about the result of her efforts.
She says, “I’m excited to be able to go back to it in 10 years and reminisce how I felt during this time.” I say that based on this track it will still very much be around in a decade.